In the beauty industry, 87% of new clients choose their salon based on online reviews. Your Google rating is quite literally your shop window.
Beauty-specific review topics
Hair services
Clients mentioning specific styles, colours, or cuts. Reference the stylist's expertise in your response.
Skin treatments
Results-oriented reviews. Be careful not to make medical claims in responses.
Atmosphere and relaxation
Leverage these reviews to showcase your spa-like experience to potential clients.
Pricing
Highlight the quality of products used, stylist training, and the full experience rather than defending prices.
Handling the "bad haircut" review
The most dreaded review in beauty. Always offer a complimentary fix, show empathy, and take responsibility.
Review collection strategies
- QR code at the styling mirror
- Follow-up text 24 hours post-appointment
- Referral cards with review link
AI for beauty businesses
GMB AI Review understands beauty industry vocabulary and generates responses that highlight craftsmanship, product quality, and the personalised experience each client receives.