In the fitness sector, 74% of new members check Google reviews before choosing their gym.
Key criteria in fitness reviews
- Equipment cleanliness, The #1 topic mentioned in reviews
- Machine availability, Peak hours vs quiet times
- Coaching, Quality of coaches and group classes
- Value for money, Comparison with competitors
- Cancellation, Ease of cancellation (sensitive topic)
The "difficult cancellation" review
The most explosive topic in gyms. Respond with transparency, remind them of the terms and offer help.
Turn members into ambassadors
Organise challenges and community events. Engaged members spontaneously leave positive reviews.
Automate for your gym
GMB AI Review understands fitness industry nuances and adapts the tone: motivating for positive reviews, empathetic and solution-oriented for complaints.