In real estate, agency selection relies 76% on trust. Google reviews have become the primary trust vector, even before word of mouth.
Why property is different
Buying or renting a property is one of life's most important decisions. Clients look for proof of reliability, honesty and competence, exactly what reviews provide.
The reviews that matter
- Transparency, "The agent warned us about the property's flaws"
- Responsiveness, "Always available for our questions"
- Negotiation, "Got a price below market value"
- Follow-through, "Supported us right through to completion"
Responding to property reviews
Never mention transaction details (price, address). Focus on the relationship and support.
Business impact
An agency with a 4.5+ star rating receives on average 3x more valuation requests than one at 3.5 stars.
Automate for estate agents
GMB AI Review understands property industry nuances and generates responses that highlight personalised support without disclosing sensitive information.