Review schema markup can increase your click-through rate by up to 35% by displaying star ratings directly in Google search results.
What is review schema markup?
It's structured data (JSON-LD) that tells Google about your business ratings and reviews, enabling rich snippets, those eye-catching star ratings in search results.
LocalBusiness schema with reviews
For local businesses, combine LocalBusiness schema with AggregateRating:
{"@context": "https://schema.org", "@type": "LocalBusiness", "name": "Your Business Name", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "127" } }
Important rules
- Use real data, Schema ratings must match your actual Google rating
- Keep it updated, Stale ratings violate Google guidelines
- Don't self-serve, Ratings must come from genuine customer reviews
Testing your markup
Use Google's Rich Results Test to validate your schema before deploying.
The complete review strategy
Schema markup displays your ratings. But the ratings themselves depend on collecting reviews and responding to them. GMB AI Review handles the response side, maintaining the high rating that makes your schema markup valuable.