Lawyers and notaries face a dilemma: Google reviews have become essential for attracting new clients, but professional ethics impose strict constraints.
The ethical framework
- Never mention a case or ongoing matter
- Don't disclose a client's identity
- Remain measured in the terms used
- Don't actively solicit reviews (according to some bar associations)
Compliant responses
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Positive review
"Thank you for your trust. Client satisfaction and the quality of our support are at the heart of our practice."
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Negative review
"We note your feedback. Professional confidentiality prevents us from commenting publicly, but we invite you to contact us directly."
Business impact
A firm with 4.5+ stars receives 3x more consultation requests than one without reviews.
Automate while respecting ethics
GMB AI Review can be configured to never mention case details and maintain a strictly professional tone in line with legal sector requirements.